Nuit de Chine at the Costume Institute: A Sleuth Finds the Formula

“this was the ultimate source story.”
Vogue Met

Metropolitan Museum & The Story of Eau

“recreating one of the world's most legendary perfumes for China: Through the Looking Glass”
The Smell Test: Diptyque Florabellio

The Smell Test: Creed Royal Mayfair

“The majority of judges gave this scent high praise for its fusion of floral and oriental notes”
The Smell Test: Diptyque Florabellio

The Smell Test: Diptyque Florabellio

“the complex nature of the scent and another enjoyed “the fun ride,” ...”
Aedes de Venustas Palissandre d’Or

The Smell Test: Aedes de Venustas Palissandre d’Or

“This scent received high marks for 6.3 sex appeal and a smoky complexity Avg Score...”
Kate Spade Walk on Air

The Smell Test: Kate Spade Walk on Air

“Fans of this fragrance praised it as being airy and fresh ...”
Editions de Parfums Frédéric Malle Cologne Indélébile

The Smell Test: Editions de Parfums Frédéric Malle Cologne Indélébile

“A majority of judges favored this summery scent, noting it was beautifully composed and fresh.”
Burberry Brit Rhythm Floral for Women

The Smell Test: Burberry Brit Rhythm Floral for Women

“This fragrance has its attributes, such as cuteness and comfort — even well-crafted elegance and sultriness.”
Serge Lutens La Religieuse

The Smell Test: Serge Lutens La Religieuse

“This is a big floral that knows how to make an entrance...”
WWD - Aerin

The Smell Test: Aerin Rose de Grasse

““nice,” “easy to wear,” “beautifully blended,” “uniquely crafted” and even“glamorous.””
WWD - The Smell Test: Acqua di Parma Acqua Nobile Rosa

The Smell Test: Acqua di Parma Acqua Nobile Rosa

“A majority of judges gave it good marks for zest and freshness of the floral composition.”
WWD - Smell Test

The Smell Test: Hermès Le Jardin de Monsieur Li

“The spotlight of the global fragrance business now shines on the quality of juice within the bottle”
WWD - MY 2015

The Smell Test: Oscar de la Renta Extraordinary

“WWD'S panel of experts direts its attention to Oscar de la Renta's Extraordinary.”
WWD - April 2015


“WWD has assembled a jury of world-class fragrance experts who will judge various scents for their olfactory quality, revealing the nuances of perfumery’s new world order.”
Beauty Fashion - June 2014

The Making of an Icon: Donna Karan Cashmere Mist

“The origin of Donna Karan Cashmere Mist is more than just the story of a fragrance”
SA Life - June 2014

The Nose Job

“Paul created a source story for India’s esteemed Gem Palace, the storied jewellers to the Moghul emperors of Jaipur in India, journeying to a veritable Alibaba’s cave.”
Fragrance.org - Majestic Flora

Paul Austin and the Majestic Flora

“I'm currently working on projects for heritage brands with great stories to tell. Its fascinating to dig into the history of these companies, get under their skin, and go back to the beginning.”
Allure - March 2014

Smell This:
Ralph Lauren Midnight Romance

Three fragrance experts weigh in.
Allure - May 2013

Smell This:
Crown Jewel

Three fragrance experts weigh in.
Elle Decor

What Goes Into A Gorgeous Rug

“In a video exclusive to ELLEDECOR.com,
Paul Austin shares the ‘Source Story’ of the rugs... from the colorist’s painstakingly detailed work to the dyeing and rinsing procedure that calls to mind the rich, vibrant color explosion of the Indian festival of Holi.”

A Whiff of Something Real

“The idea of following a fragrance from genesis to shelf allows perfumers to connect with consumers, revealing the nuances of how a scent comes to life.”
NY Times

In New York,
Portals to Power

House Beautiful

On the Scent

“A fragrance industry maestro takes inspiration from five stylish rooms and picks scents that evoke their true personalities”
Black Ink

Rolls Royce & The Rose

“The Austin-led initiative... evolved out of the companies’ mutual interest in using natural materials in their respective design processes”
Wall Street Journal

Paul Austin addresses
the first-ever India Design Forum

“...coming to the source of many of the world's most exotic—and essential—perfume ingredients allowed [Paul Austin] to experience a culture of scent at its most elemental.”

Smell This:
Roberto Cavalli

Three fragrance experts weigh in. “This is an updated version of the retro big white floral scent.”

Spirit of Ecstacy

“Eau de Rolls Royce? Paul Austin, a fragrance consultant introduced the automaker to the perfume company Robertet, which created the limited-edition Spirit of Ecstasy, a leathery take on the rose.”